This is where the likes of Samsung, HTC, Nokia and RIM went wrong. Their responses should have discussed what Steve Jobs was trying to report – the fact that this is an industry-wide problem, and they are on the forefront of solving this industry-wide problem. Instead, all four of the mentioned companies deflected – albeit RIM’s response was the most jarring – causing a stir in the industry, where users are replicating the problem and the ‘big-four’ have no idea how to respond.