Matt Drance:

It’s lonely at the top. Perhaps Apple is taking it on the chin more than usual. Such is the price of success.

I remain very happy with my iPhone 4. I still believe it’s the best iPhone ever, by far. I believe the Bumper offering is an appropriate gesture, and I believe Apple will still sell a ton of phones.

Offering the Bumper is exactly that, a gesture – an action performed to convey one’s intentions in the knowledge that it will have no effect.