Reading is a very intimate – if not, personal – experience, and the only way to convince a person to switch, is by showing them the benefits of the new platform. When a child does something wrong, do you take them to the candy store? No – You show them the candy store, and hope they do the right thing. Instead of making deals, Barns and Noble should focus on the Nook as a product, as opposed to a marketing campaign. Amazon has the right idea.