Other than secret products he doesn’t want to talk about, Jobs doesn’t hide anything. Doesn’t dodge any questions, doesn’t hold back his opinion on the competition, and doesn’t use soft ambiguous words to say something he doesn’t want to be quoted on. He just says it. You know that he’s speaking his mind because there’s room for disagreement with his opinion. You don’t get that with other interviews.

Agreed. CES was (if nothing else) a PR machine, spreading the word about whatever product or service the various vendors were trying to sell. All presentations were scripted (which was expected)—even worse, they sounded scripted. Steve Jobs has a talent for bs. Occasionally he’ll throw a witty remark in here-and-there. He seems real, and most importantly, speaks the truth (which Milland describes as Job’s mind).