No matter how many rivals there are to the iPhone, iPod Touch or iPad, they will never “win”. Unlike their competitors, Apple does not sell a product; they sell an experience.

My wife Merri just called me from her 4th-generation iPod touch, and I got to see and talk to her and our two kids, right from the palm of my hand.

This reminds me of a quote making its way around the internet, by Sebastian de With:

On the internet, if the price is “free”, the product that’s being sold is you.