The Omni Group is helping to raise the perception of app value, and I applaud them for it. If you want apps that are free or cost less than a pack of Juicy Fruit, then you should probably check out another mobile platform. But then again, you won’t find apps like OmniOutliner there.

First: OmniOutliner for iPad is fantastic. Second: I have mixed feelings about pricing on the App Store. On one hand, I feel the pricing should remain the same, and in some cases, the price levels could decrease. On the other hand, developers should be paid for the work they produce.

Developers also have this statement from Steve Jobs hanging-over their heads:

“The biggest lesson Apple has learned is: Price it aggressively and go for volume. And anytime we haven’t done that, we’ve had more attenuated success.”

Boom.