John Gruber:

What I don’t get is why not offer everyone the $10 for 75 MB plan? Lower the monthly minimum and get more people to switch from feature phones to app phones.

I would prefer to see all carriers drop required data plans on “app phones” and let customers choose whether or not they want to be connected to the internet 24/7. There are many, my father included, who do not use data. A phone is a phone, and (in my father’s case) an iPad is for everything else. Simple and effective.