Today a slew of developers are pricing their applications for far more than 99¢, ($4.99 – $9.99+), but they are meeting or exceeding the expectations of their customers. This begs the question, “Is the rising price ceiling necessarily a bad thing?”
When the App Store made its grand debut, applications were generally priced very low. Developers were either giving their apps away for free, or trying to squeeze an impulse buy out of the consumer by pricing their apps at an easy to spend 99¢. These apps did not have any groundbreaking content and were more what you could call “bloat-ware.” As time passed, developers started experimenting with variable pricing points, and soon you started to see a flood of $2.99 – $4.99 apps. These apps ranged from being unused and unnecessary (like their 99¢ counterpart), to impressive and well built applications with innovative UIs (Eg. Weightbot – iTunes Link).
